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The objectives of our organization are:

Complete cessation

To encourage complete cessation of tobacco smoking in Africa

Information Sharing

To promote and facilitate information sharing on tobacco harm reduction in Africa

Research

To engage in research into tobacco smoking cessation aids, tobacco smoking cessation strategies, and tobacco harm reduction strategies

Tobacco Harm Reduction Forum

To engage in research into tobacco smoking cessation aids, tobacco smoking cessation strategies, and tobacco harm reduction strategies

Capacity Building

To strengthen the capacities of individuals and consumer advocacy organizations involved in tobacco harm reduction in Africa

Awareness Campaigns

To discourage the use of all electronic cigarettes and safer nicotine alternatives by non-smokers and minors

Resource Mobilization

To mobilize and facilitate access to financial, human and technical resources required for tobacco harm reduction in Africa

Collaboration

To collaborate with other individuals and organizations in Africa to further these objectives

Public Health Education

To improve public health by educating the African public on the health, financial and social consequences of tobacco smoking, tobacco related harm, and evidence-based strategies to quit tobacco smoking and for tobacco harm reduction

Legislation

To promote and advocate for regional and national legislative and regulatory frameworks favorable for tobacco harm reduction and safer nicotine products in Africa

Information Dissemination

To disseminate accurate evidence-based information in relation to alternative nicotine products to alleviate widespread misperceptions of the public and health professionals about nicotine and safer nicotine products which are undermining their potential as a tobacco harm reduction strategy