Oral nicotine pouches are seen as the safer and healthier route away from smoking and could be the key to quitting for good, according to new research. That is the finding of a survey conducted by IPSOS on behalf of Campaign for Safer Alternatives, to measure Kenyans’ attitudes to alternative nicotine products and assess the impact of the current suspension imposed on the sale of oral nicotine pouches.

Researchers interviewed 64 users of nicotine pouches aged between 18 and 44 years.