Campaign For Safer Alternatives (CASA)

Campaign for Safer Alternatives is an international Pan-African non-governmental organization dedicated to achieving 100% smoke free environments Africa. We are the unifying voice for consumer organizations advocating for tobacco harm reduction in Africa, promoting discussion and the exchange of information and potential actions to reduce exposure to tobacco-related harm.

Today, Africa has over 77 Million smokers, with 250,000 of them dying every year from smoking related diseases. The best way to reduce the harm from smoking is to quit altogether. However, for smokers in our region who are unable or unwilling to quit, switching to reduced-risk alternatives can be lifesaving.
At Campaign for Safer Alternatives we believe it is possible to integrate tobacco harm reduction in the fight against smoking in Africa and achieve 100% smoke free environments. Tobacco Harm Reduction(THR) is a range of public health and other evidence based policies, designed to lessen the negative social and/or physical consequences associated with smoking. It endorses the use of novel nicotine products and supports research into their safety and efficacy.

Tobacco harm reduction is a consumer led approach which enables smokers and ex- smokers to make informed choices regarding safer nicotine products.
We believe that smokers in Africa should have access to viable, non-combustible tobacco and nicotine alternatives with dramatically lower negative health effects compared to cigarettes. Our vision is a continent without cigarettes.

Campaign for safer alternatives is a member of the International Network of Nicotine Consumer Organizations (INNCO) and the World Vapers Alliance .