Our vision is a smoke-free Africa, which we believe is achievable through cessation and harm reduction.
The broader aim of CASA is to encourage complete cessation of tobacco smoking in Africa by providing information and support to help smokers who wish to quit. 
Our mission is to advocate for a smoke free Africa by ensuring the availability of a variety of effective, affordable, safer alternatives to cigarette smoking by increasing public awareness and education, advocating for responsible legislative and regulatory policy designed to improve public health, and to promote the benefits of reduced harm alternatives.
We strengthen coordination and collaboration among consumer organizations and partners in for effective and sustained progress in tobacco harm reduction in Africa, through strategic communications and advocacy campaigns.
Our mission is to promote the adoption of proven solutions that are most effective at reducing tobacco use and save the most lives.