Campaign for Safer Alternatives is an international Pan-African non-governmental organization dedicated to achieving 100% smoke free environments Africa. We are the unifying voice for consumer organizations advocating for tobacco harm reduction in Africa, promoting discussion and the exchange of information and potential actions to reduce exposure to tobacco-related harm.

Today, Africa has over 77 Million smokers, with 250,000 of them dying every year from smoking related diseases. The best way to reduce the harm from smoking is to quit altogether. However, for smokers in our region who are unable or unwilling to quit, switching to reduced-risk alternatives can be lifesaving.

Our initiative is aimed at promoting innovative solutions for tobacco smoking cessation. While remaining committed to and supporting tobacco control efforts in Africa, especially Article 14 of the W.H.O Framework Convention on Tobacco Control (WHO FCTC), our organization serves as a platform for advocating and promoting all innovative solutions for ending smoking whether counseling, nicotine replacement therapies (NRT), or harm reduction.

We believe that smokers in Africa should have access to viable, non-combustible tobacco and nicotine alternatives with dramatically lower negative health effects compared to cigarettes.

We are associate members of the International Network of Nicotine Consumer Organizations (INNCO) and partners with Africa Harm Reduction Alliance.